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Smartphones and laptops exported tax-free from Russia most often

tax free.jpgThe M.Video-Eldorado Group analyzed the range of items purchased tax-free during the first year of the pilot (June 2018 - June 2019). 

Citizens of 35 countries bought goods in retail chain stores and enjoyed a refund of VAT when leaving Russia. Residents of Turkey, Israel, Ukraine, Brazil and Estonia were most frequent buyers of goods under the tax-free system, with smart phones and accessories accounting for half of the sales volume. Tablets, laptops and home appliances are also among the most popular devices. 

Foreigners prefer smartphones, tablets, smart watches and accessories made by Apple, Samsung and Huawei, headphones, portable speakers, laptops, photo, video and action cameras, gaming devices and games. Smartphones accounted for 32% of the total tax-free checks in M.Video and Eldorado, followed by accessories for tablets and laptops (20%), laptops (10%), home and kitchen appliances (9%), cameras and tablets (7% each). The average check size is about 51,000 rubles.  

The peak of tax-free sales was in the summer of 2018, when Russia hosted the World Cup, and during the Christmas holidays. In 2018, the most frequent shoppers were tourists from Latin America (Argentina, Brazil, Venezuela, Mexico, Peru, Uruguay), who made about one fifth of all purchases. 

Video and cameras, accessories for smartphones (selfie sticks, memory cards and headphones) became the most popular goods. During the year, the Europeans usually purchased smartphones, laptops and tablets, while tourists from Asian countries purchased, in addition to the above, home appliances and beauty care products.  

“The tax-free system project in Russia will remain a pilot till the end of 2019. Nevertheless, we see the potential of this service both in terms of increasing the attractiveness of Russia for tourists, as well as growing the traffic and retailers’ sales volume. The project entered into a new cycle of development after Moscow and St. Petersburg had joined it, so we expect an increase in demand for this service among tourists in our stores,” commented M.Video-Eldorado CFO Ekaterina Sokolova

The “M.Video-Eldorado” group launched pilot tax-free sales at 17 regional stores in June 2018, to increase their number to 34 in February 2019. 

Foreigners can apply for VAT refund in Volgograd, Yekaterinburg, Kazan, Kaliningrad, Krasnogorsk, Kotelniki, Moscow, Nizhny Novgorod, Rostov-on-Don, Samara, St. Petersburg, Saransk and Khimki.

Источник: M.Video

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