MediaMarktSaturn acquires stake in Russian CE market leader and transfers Russian business to’s parent company SAFMAR Group - Information portal

MediaMarktSaturn acquires stake in Russian CE market leader and transfers Russian business to’s parent company SAFMAR Group

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20.06.2018 Количество просмотров 452 views

mediamarkt.jpgMediaMarktSaturn (Media-Saturn-Holding GmbH) is to acquire a 15% stake in Russia’s leading consumer electronics retailer PJSC (‘’). The seller is the majority shareholder, the SAFMAR Group, with which a corresponding agreement has been signed.

In return for this shareholding in the Russian market leader, MediaMarktSaturn will pay approximately €258 million to SAFMAR. At the same time, intends to join the planned European Retail Alliance, becoming the third member after MediaMarktSaturn and Fnac Darty. In addition, it has been agreed that MediaMarktSaturn will transfer its entire Russian operations – combined within MediaMarkt Russia – to SAFMAR. The purchase price may be reduced by up to about €86 million depending on the development of certain EBITDA targets of in 2018 and 2019. The purchase price is subject to additional customary adjustment mechanisms which could lead to an increase or decrease. The transaction, which is still subject to customary conditions such as regulatory clearance, is expected to be closed by September 2018.

“This transaction means we will remain permanently active on the large, fast-growing Russian market and have found a sustainable solution for our activities in Russia,” declared Pieter Haas, CEO of MediaMarktSaturn. “We will be a significant shareholder in Russia’s number one player on the consumer electronics market. Furthermore, is to become the third member of our European Retail Alliance. The Alliance will then represent the largest CE volume worldwide with close to €34 billion of combined company sales.”

Until the closing of the transaction, MediaMarkt Russia goes on operations on the market with a view to facilitate, ease and foster the integration process for its customers and business partners. SAFMAR/ will continue to address service and warranty claims for any goods purchased at a Russian MediaMarkt before the closing of the transaction, which is expected by September 2018 at the latest. The partner will also integrate MediaMarkt Club loyalty program into its own M.Bonus program to ensure the availability of benefits given to MediaMarkt Russia customers before the agreement between the parties. MediaMarkt Russia will remain a trusted, dedicated partner as it has been in the past. After the closing of the transaction, SAFMAR will decide on supplier contracts.

MediaMarktSaturn acquires 15% strategic stake in SAFMAR subsidiary

MediaMarkt’s entire Russian business to be transferred to SAFMAR

Transaction stops MediaMarkt Russia’s operating losses, ensures continued participation in one of the fastest-growing CE markets

Source:  МедиаМаркт


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