Jewelry e-retailer BaubleBar raises $20 million - Information portal

Jewelry e-retailer BaubleBar raises $20 million

(no votes)

26.01.2016 Количество просмотров 535 views
An online fashion jewelry retailer has added some sparkle to its bank account.

BaubleBar, which sells necklaces, bracelets and other jewelry online, raised a $20 million Series C funding round. The round was led by venture capital firm Accel Partners and Burch Creative Capital, founded by Christopher Burch. Burch also co-founded online office supplies retailer, No. 568 in the Internet Retailer 2015 Second 500 Guide.

This latest round of funding brings the total raised by BaubleBar to $35.6 million since its launch in 2011.

“This round supports the growth of the BaubleBar business, specifically within marketing and business development as well as key hires across the organization,” a BaubleBar spokeswoman said via email. She declined to say how many additional employees the retailer will hire or identify growth strategies. The spokeswoman also declined to provide the e-retailer’s 2015 sales figures.

BaubleBar opened its first physical showroom in Long Island’s Roosevelt Field Mall last summer. A Baublebar spokeswoman says the company recently closed the 1,200-square-foot location, but that the showroom’s brief run provided BaubleBar with valuable intelligence.

“It provided the brand with useful data around mall format and how that differs from stand-alone [stores], which was a key driver for opening that location,” she says. “Now, we feel well-armed with information to think through what BaubleBar retail should look like.”
Source:  Internet Retailer

Events - only
the main news on the Market!