IKEA Russia unveils financial results and immediate plans - Information portal

IKEA Russia unveils financial results and immediate plans

01 Октября 2019, 15:26
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IKEA Russia unveils financial results and immediate plans

default-y4.jpgWith sales up 17% as compared to the previous year, IKEA demonstrates double-digit growth at the fiscal year-end, says IKEA Russia CEO Pontus Erntell.

The footfall grew by 5% in the reporting year. About 67 million Russians visited the chain stores.
The online channel has demonstrated double-digit growth as well. Website traffic increased by 16%, and the share of online sales exceeded 10%. And this figure keeps going up.

The number of Family Club members increased by 900 thousand loyal customers. And this is just the beginning of the IKEA’s omnichannel strategy journey.

Pontus Erntell recalls that several new format stores were opened last year. Today there are 5 design studios in three cities, and IKEA Khodynskoe Pole, a city format store (rebuilt from the first design studio). 850 thousand shoppers visited it in the first two months. The retailer plans to open another five stores soon.

In collaboration with the Russian Post, the retailer offers a delivery service at 36,000 post offices throughout Russia for an attractive price starting from 199 rubles.

Speaking about their plans for the new fiscal year, Pontus Erntell has informed of a pilot project to be launched in late autumn/winter in one of their stores south-west Moscow (Teply Stan) to deliver goods by two electric cars (the last mile). IKEA Khimki is supposed to be the next store to follow. The delivery radius will be 30 km. The pilot project is intentionally scheduled for the cold season as to check the electric cars operation at low temperatures. Based on the results, a decision will be made on further project rollout. Ingka Group intends to complete migration to electric vehicles by 2025.

Источник: Retail & Loyalty

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