How World Cup 2018 branded products are sold in Russia: OFD Platform Review - Information portal

How World Cup 2018 branded products are sold in Russia: OFD Platform Review

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08.05.2018 Количество просмотров 327 views
Mascotte-400x225.pngOFD Platform conducted an express review of consumer demand for World Cup 2018 branded items. 
 
Comparative sales study showed that from March to April 2018, the volume of such purchases went up 2.1 times, and from November 2017 to April 2018 grew by five times. 
 
Most World Cup branded products were bought in Moscow, Krasnodar Region (Sochi) and Sverdlovsk Region (Ekaterinburg).
 
The list of the most popular products and the average receipt amount is given below:
- T-shirts (790 - 810 rubles)
- Beer mugs (350 - 360 rubles)
- Water bottles (690 - 700 rubles)
- Socks (130 - 140 rubles)
- Simulator games (2300 - 2400 rubles)
- Car scent (120 - 130 rubles)
- Key fobs (510 - 520 rubles)
- T-shirt-shaped chewing sweets (50 - 60 rubles)
- Soccer balls (2300 - 2400 rubles)
 
World Cup is on the way, with more and more branded goods on the shelves. The significant increase of sales of such products fixed in official stores via online cash registers and OFD gives evidence of retailers' growing attention to FIFA trademark topics.

Source:  OFD Platform


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