Google buys up Incentive Targeting Company - Information portal

Google buys up Incentive Targeting Company

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30.11.2012 Количество просмотров 805 views
google.jpgGoogle buys up coupon company Incentive Targeting. This information was released by Incentive Targeting on company’s website:

"We are excited to announce that Incentive Targeting has been acquired by Google!
When we founded Incentive Targeting in 2007, we set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective. So, it is both humbling and gratifying to be joining the ranks of the company that inspired our initial vision.
As part of Google, we will have the resources and expertise to continue the transformation of couponing from a way to give discounts to a way to build business. And, we can now work towards that vision as part of a company that improves the lives of hundreds of millions of people every day.
We didn’t reach this milestone alone. From day one, we have relied on the support and commitment of our retailers, brands, investors, partners, and advisors, as well as the hard work and dedication of our team. We could not have done this without them, and as we look ahead, we are thrilled to be part of Google!"
Source:  Incentive Targeting


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