Fast Food Chain Chipotle to Invest $10M in Mobile Payments - Information portal

Fast Food Chain Chipotle to Invest $10M in Mobile Payments

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05.02.2014 Количество просмотров 586 views
Fast food chain Chipotle to invest $10M in mobile paymentsJoining a queue that numbers McDonald’s, KFC and Starbucks, Mexican food chain Chipotle plans to add more features to its mobile app with the aim of speeding customer throughput at its outlets.

According to Bloomberg Businessweek, the company plans to invest $10 million to revamp its point-of-sale technology and add a payments feature to its existing mobile ordering app, among other enhancements.

CFO John Hartung said during last week’s earnings call that a rough version of the new feature was currently being trialled by staff. The restaurant is spending a few hundred dollars per restaurant to deploy new terminal equipment to enable mobile payments.

The chain has nearly 1,600 outlets of which just 16 are outside the US.

The approach was likened to that used by Starbucks, which has proved popular, whereby users pay by presenting a 2D barcode which Starbucks staff scan at the checkout with a point-of-sale terminal.
In addition to a barcode, Chipotle might also use Bluetooth technology for enabling payments, the company said.

The company said using smartphones for transactions was faster than either cash or credit card. Hence the benefits would be mutual for company and customer, it said.
Source:  Mobile World Live

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