COS: pioneer store in Russia to open in Moscow-City - Information portal

COS: pioneer store in Russia to open in Moscow-City

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29.06.2018 Количество просмотров 998 views
Hm-1200x723.jpgSwedish retailer H&M plans to launch a COS store in Afimoll (owned by Lev Leviev’s AFI Development).

The COS entry in a new market is scheduled for the end of this year.

Kommersant reports that COS can probably be opened at the place where Forever 21 was previously located. Apparently, the history of five-year attempts by H&M to present this brand in our country will have a happy end. Experts say that the reason for the long search for a place for the first store is that COS only considered top facilities, but because of the company's very strict requirements for premises, it failed to find a suitable room in street retail. The entry of COS in the Russian market was also halted by the difficult economic situation.

Neither representatives of H&M and COS, nor Afimall have commented on the information so far. 

The advent of COS is a landmark moment, given that foreign brands do not consider the Russian market promising, notes Dina Postolenko, Executive Director of Retail Property Department, Colliers International. According to their figures, a significant number of brands (69) entered the Russian market in 2014, but at the same time the outflow of players began. 2015-2016 saw a gradual decrease in number of companies entering the Russian market. Also, some players continue leaving the market.



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