AliExpress introduces group discounts in Russia - Information portal

AliExpress introduces group discounts in Russia

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29.03.2018 Количество просмотров 400 views
8f01312079ceed4936f440f6a633a0e2xl.jpgDuring the sale on March 28, arranged by AliExpress to celebrate its 8th anniversary of operation in the Russian Federation, customers will gain access to the group purchase feature. 

This was announced by Alibaba Group. The company specified, that the discount may amount to 50% of the goods value in case of a joint purchase. During the launch, group discounts will be introduced for the most popular goods in electronics, apparel and baby stuff categories, altogether over 700 items. Within a year Alibaba Group plans to extend the offer to most of the goods sold through AliExpress and Tmall marketplace. 

To get the group discount for a product, while making the order the user needs to pay for it first, and then share a link for the product with friends or acquaintances via e-mail or a messenger. One invited person will yield a discount already. The company representatives add that if the invited person fails to make a purchase within 24 hours, the deal maker will get his or her money back, while the order at a special price will be canceled. Mark Zavadsky, Business Development Director, AliExpress Russia & CIS, says it will help bring new users to the marketplace and boost the activity within AliExpress social platforms, where users will be able to communicate with other buyers for joint shopping. 

Mail.ru Group introduced group discounts in February 2018. 

Source:  kommersant.ru


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