Magnit: loyalty as a tool of creating a retail ecosystem - Information portal

Magnit: loyalty as a tool of creating a retail ecosystem

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04.12.2019
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Magnit: loyalty as a tool of creating a retail ecosystem

Magnit retail chain has completed a pilot project to introduce a cross-format loyalty program. Starting from the autumn of 2019, customers in all regions where the retailer is present will be able to appreciate its advantages. At the same time, the company attracts major partners to participate in constructing the Magnit ecosystem. Lyudmila Podyapolskaya, Head of Loyalty at Magnit, tells about the global project.
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