Retail has tasted ‘Halva’: the installment card as a customer engagement tool - Information portal

Retail has tasted ‘Halva’: the installment card as a customer engagement tool

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19.02.2018 Views 352 views

What influence installment payment cards can exert on the retail market landscape and relationships between banks, retailers and customers? What is the main mission of the Halva project and how does the card combine financial instruments and loyalty programme components? Read Andrey Spivakov, First Deputy Chairman of the Board and CEO, Sovcombank.


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