Yandex.Money summarizes results of Cyber Monday
27.01.2016 298 views
Compared with the previous sale, the number of orders paid online has increased.
This year, during the Cyber Monday customers used online payment service Yandex.Kassa to pay for their purchases by several times more than during Cyber Monday 2015. However, the sales growth in various product categories was very uneven.
Most orders were made with the online electronics stores: in comparison with last Cyber Monday, the number of purchases paid through Yandeks.Kassa tripled, with the average cost of the purchase amounted to 3,500 rubles (last year's average receipt was 20% lower).
The customers spent more on furniture and interior accessories than on the sale day in 2015. Despite the fact that the average receipt dropped from 8000 to 6000 rubles, the number of orders in some stores increased by 3.5 times.
The demand for clothing and footwear increased by about 30%, and the average receipt was 4,300 rubles - 10% less than a year before.