X5 Retail Group goes online again
10.02.2016 365 views
A former MTS officer to develop online sales in Perekrestok retail chain
For the third time, X5 Retail Group makes an effort to launch Internet commerce. The company invited Denis Vassiliev, formerly E -commerce Director of MTS mobile operator, to take the same-name position in the Perekrestok supermarket chain.
Online sales are among the priorities of Perekrestok’s new policy, noted X5 representative. “The development of this area aims to "meet the growing needs of customers who want to receive the goods, services and customer support online.”
"This is a pilot project of which the timeframe and scope are not subject to disclosure yet," - he said.
"Modern trade moved far beyond the pure retail frameworks long ago. The development of such channels is an integral part of the business”, reads an X5 internal memo explaining the company's move to invite Vassilyev.
According to INFOline-Analytics CEO Mikhail Burmistrov, the launch of online store on the Perekrestok basis is the right decision. Supermarket format is ideal for this purpose making it easier to form the assortment and collect orders, he believes. To be successful, in his opinion, it is necessary to offer the full range of goods sold at Perekrestok supermarkets, i.e. grocery, first and foremost.
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