Summer’s end brings slower online retail sales growth in the UK
16.09.2015 366 views
August online retail sales dragged in the United Kingdom, increasing 5% year over year, making it the weakest-performing August in 15 years of the IMRG Capgemini e-Retail Sales Index. The index is from U.K. e-retail association Interactive Media in Retail Group and technology consultancy Capgemini.
The slower growth rate could have been the result of a later summer “Bank Holiday” in the United Kingdom (it will be included in September index results), which fell on Aug. 31, and a delay in back-to-school shopping, according to the index. Compared with July, online retail sales in August declined 6%. The index does not include monetary figures, only percentages.
This year got off to a slow start for online retail sales, says Tina Spooner, IMRG’s chief information officer. “We wondered whether we had entered a new phase of lower growth when the Index recorded its first-ever quarter of single-digit growth (+7%) in Q1. However, growth has been far more positive since then and it’s likely that the record August low was actually a blip caused by a number of factors,” she says.
“A feature of 2015 has been lower average basket values, but over the past two months these have recovered and conversion rates remain at their highest level in years as we approach the crucial peak period,” Spooner said. September’s index results are expected to be on track with IMRG’s growth forecast, she said.
Here’s how several sectors performed in August compared with the year-ago period:
- Online clothing sales grew 5%, its lowest performance since 2000.
- Accessories increased 14%, its lowest growth since 2009.
- Electrical items declined 1%.
- Health and beauty grew 30%.
- Home goods sales grew 31%.
- Gifts increased 23%.
Source: Internet Retailer