Subway Vending Machine Offers Beauty Products That Match Riders' Outfits - Information portal

Subway Vending Machine Offers Beauty Products That Match Riders' Outfits

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05.11.2013 Количество просмотров 606 views
Intelligent Color Experience.jpgHigh-tech vending machines are coming to the NYC subway system. The machine detects colors in a rider's outfit, and then recommends L'Oreal Paris products for her to buy. Fashion model Coco Rocha was on hand to demonstrate the process.

Beginning on Monday, straphangers at the Bryant Park/Fifth Ave. station on the No. 7 line in Manhattan will be able to get cosmetics tips — and make purchases — at an interactive kiosk.

The high-tech vending machine detects the colors in a woman’s outfit, recommends L’Oreal Paris products and then sells the requested items on the spot. Some riders passing the “Intelligent Color Experience” gave the concept rave reviews — but others wondered how often on-the-go New Yorkers would stop for a subway makeover.

The interactive kiosk will be in place for two months, and then MTA officials will decide whether to spread virtual shopping throughout the subway system.
Source:  NYDailyNews.com


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