Shoppers flock to Kohl’s website on mobile - Information portal

Shoppers flock to Kohl’s website on mobile

(no votes)

16.11.2015 Количество просмотров 266 views
A newly launched mobile commerce site is helping drive more shoppers to

Kohl’s Corp. CEO Kevin Mansell told analysts on the retail chain’s third quarter earnings call that traffic from mobile devices accounted for half of all site traffic in the third quarter. The company relaunched its mobile commerce site in September with an eye toward making it easier for on-the-go shoppers to buy online.

“[We] have seen a dramatic improvement in our conversion rate as people seem to find it a lot easier to navigate, and that will be important for the fourth quarter,” he said during a conference call with analysts, according to a transcript from Seeking Alpha. “The traffic is moving much, much more toward mobile.” Mansell declined to specify what the company’s mobile conversion rate was during the quarter or how much conversion improved.

Mansell said the company has seen a positive consumer response to its buy online, pickup in store initiative, which Kohl’s rolled out to its 1,166 locations nationwide during the second quarter. Chief financial officer Wesley McDonald said orders fulfilled via ship from store or the buy online, pickup in-store option accounted for about 3-4% of the company’s Q3 revenue, and he expects that share will grow during the fourth quarter to about 10% of online business.

“Lots of things [are] working in the right direction on online—still not as profitable as brick-and-mortar, but we're closing the gap,” he said.
Source:  Internet Retailer


  from 1.12.2016 to 2.12.2016 Passenger Loyalty China Summit 2016  
  from 5.03.2017 to 9.03.2017 EuroShop  
  from 18.04.2017 to 19.04.2017 4th International PLUS-Forum “Online & Offline Retail» 2017  
  from 7.06.2017 to 8.06.2017 8th International PLUS Forum “Cards, Payments and Mobile 2017”  
  All Events - only
the main news on the Market!