Russian eCommerce Retailer OZON.ru Selects Revionics Price Optimization
05.11.2015 334 views
Revionics, Inc., a leading provider of End-to-End Merchandise Optimization solutions, announced today that it has entered into a multi-year agreement with OZON.ru, the leading Russian online retailer with more than four million SKUs for a customer base of 16 million.
OZON.ru will deploy Revionics® Price Optimization, which includes price management, planning, strategic price simulation and optimization across its categories. Leveraging Revionics Price Optimization, OZON.ru will deliver a more responsive pricing model for optimal price image and profitability, drive increased sales and increase market leadership in its categories.
OZON.ru is the leading eCommerce retailer in Russia with more than 750,000 unique visitors to the site daily. It offers the largest assortment of products with more than 4 million items that are sold on its eCommerce site. Sales are divided between 14 different product categories, including books and media, software, games, music, mommy and kids products, sports, beauty, home and decoration, shoes and antiques.
“After evaluating several companies, we chose Revionics due to their clear expertise in online and multi-channel retail and the solution’s cutting-edge predictive analytics and pricing simulation capabilities that give us the most effective price planning and management capabilities,” said Danny Perekalsky, CEO of OZON.ru. “As an online retailer, it’s vital that we offer the most precise shopper-centric pricing that is truly responsive to what is happening in our competitive landscape and with our customers’ ever-evolving online shopping needs.”
OZON.ru will benefit from Revionics’ advanced predictive analytics using data science that enables a data-driven, shopper-centric approach to pricing with predictable outcomes. Key benefits include:
Recommendations and Scenario Planning: Obtain optimized pricing recommendations and the ability to conduct real-time “what-if” simulations of different strategies to compare and contrast outcomes before selecting a strategy to implement.
Transparency: Understand and be able to communicate the “why” behind pricing recommendations which build high levels of confidence and recommendation adoption, which in turn drive value.
Scalability: As the company’s assortment expands and the need to update prices more frequently increases, scalability is critical to support the company’s growth and competitive advantage.
Speed to Value: Proven partnering and implementation methodology that ensures early wins and a return on investment in months vs. years.
“It’s critical for innovative online retailers such as OZON.ru to leverage price optimization for the most responsive and shopper-centric pricing, which strengthens both shopper and shareholder value,” said Marc Hafner, Revionics CEO. “We look forward to helping OZON.ru continue to strengthen their competitiveness as a performance-driven organization.”
Source: Business Wire
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