Russian Customers Pay Less Attention to Brands
According to some analytics, the customers now control the average receipt amount; their overall consumption is stable and reasonable. Consumption behavior of Russians became more rational: since 2009 the number of respondents who say that they look at a price first when they buy essential products keeps growing by 2-4% every year.
At the same time the number of customers who put brands first constantly goes down.
|from 27.02.2017 to 2.02.2017 eTail West 2017|
|from 5.03.2017 to 9.03.2017 EuroShop|
|from 18.04.2017 to 19.04.2017 4th International PLUS-Forum “Online & Offline Retail» 2017|
|from 7.06.2017 to 8.06.2017 8th International PLUS Forum “Cards, Payments and Mobile 2017”|