Russian Customers Pay Less Attention to Brands - Information portal

Russian Customers Pay Less Attention to Brands

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28.12.2012 Количество просмотров 564 views

скидки.jpgAccording to some analytics, the customers now control the average receipt amount; their overall consumption is stable and reasonable. Consumption behavior of Russians became more rational: since 2009 the number of respondents who say that they look at a price first when they buy essential products keeps growing by 2-4% every year.

At the same time the number of customers who put brands first constantly goes down.



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