Polytouch Self-Service Solution Delivered by Wincor Nixdorf Unites Online and In-Store Shopping - Information portal

Polytouch Self-Service Solution Delivered by Wincor Nixdorf Unites Online and In-Store Shopping

(votes: 6, rating: 3.83)

23.12.2013 Количество просмотров 660 views
Marks-SpencerWincor Nixdorf together with Pyramid Computer GmbH announced that Marks & Spencer are now entering roll out phase of the polytouch self-service terminals in its high street stores across the UK. As of November 2013, approximately 700 polytouch kiosks in 32“ and 22“ format have been deployed. These next generation kiosks are expected to provide an even more convenient shopping experience by reducing queue times and further improving customer service.

Polytouch is an all-in-one multi-touch system and an ideal platform for interactive applications. The Polytouch device allows customers to browse for products held either in store or online, and is the first Polytouch screen interface in the UK to be equipped with integrated Chip and PIN to PCI DSS standards; allowing customers to safely pay for their purchases instantly. Intelligent modular design has enabled previously deployed 32” units to be field upgraded from MSR to Chip & PIN technology, whilst new 22” units are shipping with Chip & PIN as standard.

Gigh street retailer, Marks & Spencer (M&S), is using the terminals to make the in-store shopping experience more convenient for customers by allowing them to move more freely between shopping channels and make payments as smoothly as possible. Wincor Nixdorf has utilised its substantial project management and quality assurance experience to help M&S develop and de-risk this first-of-a-kind in-store technology.

Kyle McGinn, Head of M&S New Channels and Digital Labs, said: “Our goal is to be the best of M&S in every store and these kiosks do that in a convenient and practical way, whilst also providing inspiration and choice. We’re encouraged with the customer feedback we’ve received so far and the performance we are getting from these devices.”

The Polytouch is a multichannel solution which offers an innovative and interactive customer experience, designed to increase sales and interaction with the Marks & Spencer website. Martin Smethurst, Head of Retail at Wincor Nixdorf commented “the terminals allow the brand to offer an extended range of items, online as well as in-store, and more detailed product information at the point of sale. We are delighted that M&S chose us as they recognised the added value of dedicated quality assurance resource on the Polytouch product, and the full time Project Management we could provide. We hope all this will help M&S deliver the best retailing experience to its customers”.
Source:  Wincor Nixdorf


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