Oprah opens an e-commerce site, the O Store
A world-famous talk show host is making it easier for her fans to get a piece of her online.
The Oprah Winfrey Network on Wednesday launched a new O Store, billing it as the official online retail store for exclusive OWN and Oprah merchandise along with curated lifestyle content.
The store sells products made exclusively for OWN, as well as items from the popular O List in O, The Oprah Magazine and OWN’s online learning platform, O Courses, the company announced.
“We are an ever-evolving brand and the O store is a new extension for us into the online retail space,” said Erik Logan, president of OWN: Oprah Winfrey Network. “This is a next step in connecting with our most loyal supporters, offering them a fun way to celebrate and be part of the OWN brand and what it represents.”
OWN is using Delivery Agent Inc.'s TV commerce technology, integrated into television and social media platforms, to make allow consumers to engage and buy on all their devices, from mobile to television, the company says.
At launch, the O Store will feature “Peace Love Oprah” merchandise, created by Miami-based clothing retailer PeaceLoveWorld. Styles from the line, made popular by Oprah’s The Life You Want Weekend tour last fall, include T-shirts, hoodies, sweatshirts and tops.
The selection of O List items, from O, The Oprah Magazine, includes such items as Oprah’s favorite jewelry and accessories to appliances and gadgets and treats she has loved over the years.
Additionally, online O Courses from teachers such as author and speaker Iyanla Vanzant, pastor and author Rob Bell, speaker and author Brené Brown and media executive Arianna Huffington will be available, the company says. The O Store also will carry merchandise from TV shows on OWN, including “Super Soul Sunday.”