Nike Promotes Running App via NFC - Information portal

Nike Promotes Running App via NFC

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05.08.2013 Количество просмотров 512 views
tapit-nike-nfc.jpgNike is using Tapit's NFC platform to offer easy app downloads ahead of Sydney's biggest running race, City 2 Surf, which takes place on 11 August.

Runners are able to download the Nike+ running app for Android or iOS by tapping an embedded NFC tag or scanning a QR code included in poster ads at 18 locations across the city. The Nike+ Running app tracks distance, pace, time and calories burnt with GPS, giving a user audio feedback as he runs.

Nike is using the platform to "understand user engagement across these outdoor assets, which is a first for them as previously they just used outdoor media as an 'opportunity to see' medium," says Tapit.
Source:  NFC World

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