NIELSEN: consumer confidence in Russia recovers reaching the level of 70 points in Q2 2017 - Information portal

NIELSEN: consumer confidence in Russia recovers reaching the level of 70 points in Q2 2017

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23.08.2017 Количество просмотров 126 views
big.jpg22% of consumers say that this moment is favourable for buying things they want and need (+7 percentage points vs. Q4 2016).

Share of those who believe that Russian economy is in recession decreased 8 percentage points to 77%

Nielsen’s Consumer Confidence Index in Russia showed signs of improvement growing 7 points from historically low level of 63, posted in Q1 and Q4 2016, to 70 in Q2 2017.

Established in 2005, the Nielsen Consumer Confidence Index is fielded quarterly in 63 countries to measure the perceptions of local job prospects, personal finances, immediate spending intentions and related economic issues of real consumers around the world. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively. Due to process enhancements, the survey was not fielded in Q1 2017.


«In April-May 2017 retail sales in Russia showed first signs of recovery, in June retail turnover grew 1.2% compared to last year. This was primarily enabled by inflation slowdown that made consumers more willing to making purchases. Upward consumer confidence trend illustrates stabilization of demand happening both in minds of shoppers and in stores. However, pre-crisis levels in terms of consumer spending are still unachievable: consumer confidence is still lower than in 2014 and 2015, and retailers are dealing with quite conservative shopper attitudes», — says Konstantin Loktev, Analytic and Consulting Director, Nielsen Russia.

Index growth in Russia was driven by improvements in all three underlying indicators.

Positive expectations of job market prospects are shared by 22% of respondents – an increase of 6 percentage points (p.p.) vs. Q4 2016. However, the share of negative expectations is still high -- 76%. 31% of Russian consumers believe that the state of their personal finance in the next 12 months will be «excellent» or «good» (+4 p.p. vs. Q4 2016), while 64% still expect it to be «not good» or «bad». Immediate spending intentions improved by 7 p.p.: 22% of consumers say that this moment is favourable for buying things they want and need.


The state of national economy is the top concern for Russians (it was chosen as primary matter of concern by 14%). Job security is an issue for 11% of consumers; 10% worry about their debts and price growth for utility services. Health is a major concern of 9% of respondents.

In Q2 2017, 77% of respondents agreed that Russian economy is in recession (-8 p.p. vs. Q4 2016), 13% out of them think that the country will manage to get out of economic crisis in the next 12 month, while 55% think it won’t.

72% of consumers claimed that they had cut down their expenses compared to a year ago (-3 p.p. vs. Q4 2016). They continued to spend less on new clothes (56% Q2 2017, -5 p.p. vs. Q4 2016), out-of-home entertainment (56%, -3 p.p.). 56% switched to cheaper brands (+3 p.p.); 51% started to cut down on short breaks and vacations (+3 p.p.), 40% delayed upgrading technology (-9 p.p.).

86% of those executing saving strategies confirmed that they would continue to save even if the economic conditions improve (+7 p.p. vs. Q4 2016).

About the Nielsen Global Survey

The Nielsen Global Survey of Consumer Confidence and Spending Intentions was conducted in May 2017, and polled more than 30,000 online consumers in 63 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America. The sample includes Internet users who agreed to participate in this survey and has quotas based on age and sex for each country. It is weighted to be representative of Internet consumers by country. Because the sample is based on those who agreed to participate, no estimates of theoretical sampling error can be calculated. However, a probability sample of equivalent size would have a margin of error of ±0.6% at the global level. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion. The China Consumer Confidence Index is compiled from a separate mixed methodology survey among 3,500 respondents in China. The Nielsen Global Survey, which includes the Global Consumer Confidence Index, was established in 2005.

Source:  Nielsen

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