Nickelodeon to open first Detsky Mir platform-based online store in Russia
07.10.2015 343 views
Nickelodeon Viacom Consumer Products in partnership with Detsky Mir (Children’s World) Group opens a pioneer Nickelodeon online store in Russia based on the Detsky Mir platform.
The new online store offers a unique opportunity to find all the Nickelodeon's products in one place. With the state-of-the-art online platform, the goods can be ordered just in two clicks, paid for conveniently and delivered to an apartment or an office throughout Russia.
The online shopping will unite the whole family and allow parents together with their children to go on an exciting journey in the world of their favorite cartoon characters. On the new website you can watch episodes from Nickelodeon’s popular animated series, read the latest news about their favorite heroes and television premieres, as well as be the first to learn about the store’s promotions and special offers.
Petia Toncheva, Director Licensing Russia, CIS& Baltic's at VIMN, comments:
“The partnership with Detsky Mir, the leading children's goods retailer, has allowed us to implement an ambitious project and to launch a pioneer Nickelodeon-branded online store in Russia. This gives us a great opportunity to present to the consumers the entire range of products under the brand of Nickelodeon animated series and make the shopping easy, pleasant and fun. I am sure that it won’t take the new store long to become popular, as it will allow customers throughout Russia to easily find their favorite toys and other products, and order them from the comfort of home.”
Anatoly Mokhov, Director of Online Sales Department, Detsky Mir, stressed:
"Online shopping is a strategically important line of activities of Detsky Mir Group. Our online sales have been growing exponentially in recent years. Nickelodeon-branded products are very popular with our customers, that is why this project was born, and we have chosen the shop-in-shop format as the most convenient and efficient format of presenting goods in our online store.”
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