More consumers plan to shop online than in stores on Black Friday
26.11.2015 262 views
Online shopping is the top choice for consumers who plan to shop during this holiday weekend, including on the day that once overflowed stores and shopping malls. 66% of survey respondents intend to shop online on Black Friday, compared with 44% who say they will shop in retailers’ stores the day after Thanksgiving, according to a survey by Deloitte LLP.
More consumers plan to shop online on Black Friday than Cyber Monday—52% of consumers say they plan to shop the Monday after Thanksgiving, the survey says.
When it comes to buying, consumers say 59% of their spending will be online over the holiday weekend, up from 52% in 2014. Consumers expect 36% of their spending will be in stores, down from 45% last year, the survey finds. They also say they’ll spend more during the Thanksgiving weekend: $369 on average, up 25% from last year’s survey.
The survey, commissioned by Deloitte, was conducted online Nov. 16-17 by an independent research company that polled a national sample of 1,000 consumers and has a margin of error of plus or minus three percentage points.
“The digital influence is likely to touch nearly every moment in the shopper’s journey this holiday season,” said Rod Sides, vice chairman, Deloitte LLP and retail and distribution practice leader. “With nearly 90% of respondents planning to go online at some point during the upcoming holiday weekend, digital retailing is about more than an online transaction.”
Source: Internet Retailer