Michael Leander to speak at the 3rd International PLUS-Forum "Online & Offline Retail 2016"
Michael Leander, Michael Leander, founder of Markedu, award winning speaker and marketing guru has confirmed his participation as speaker at the 3rd International PLUS-Forum "Online & Offline Retail 2016" to be held on 4 - 5 April at the Sokolniki Congress & Exhibition Centre in Moscow.
Michael Leander has shared his experience, insights and ideas to audiences in more than 40 countries on 6 continents. A former CEO and CMO he is a considered one of the foremost experts in effective data driven marketing, loyalty and online marketing. Michael Leander judges loyalty- and marketing awards in 15 countries. He has helped a large number of global brands improve their marketing efficiency. These brands include Nestlé, IBM, Bang & Olufsen, L’Oreal, Ikea, Unilever and many others.
At the PLUS-Forum, Yuri Berchenko will deliver a report: “Modern marketing inspiration: How to turn shoppers into influencers while increasing share of wallet”
The 3rd International PLUS-Forum "Online & Offline Retail 2016” will address issues such as key trends in the transformation of retail concepts and formats, development of the loyalty programs and consumers communications technology, the new global realities and challenges for the Russian retail , multi- and omni-channel sales, expansion of marketplaces in online retail, Big Data and modern advanced BI-solutions use cases, effective solutions in logistics, cash collection, operation of customer self-service systems, prospects for NFC-payments and other payment technologies in retail, and many more.
April PLUS-Forum will bring together leading Russian and international experts in online and offline retail, owners, top managers and specialists of retail chains, food, non-food, DIY, fashion, HoReCa businesses, online stores and banks from Russia and CIS, representatives of airlines and insurers, vertically integrated oil companies, tour operators, vendors of equipment and software solutions, and others.
We invite speakers and vendors to participate in the event!