Maxim Mozgovoy (Wildberries) at the International PLUS Forum ‘Online&Offline Retail 2014’ - Information portal

Maxim Mozgovoy (Wildberries) at the International PLUS Forum ‘Online&Offline Retail 2014’

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03.03.2014 Количество просмотров 344 views
Maxim Mozgovoy (Wildberries) at the International PLUS Forum ‘Online&Offline Retail 2014’Maxim Mozgovoy, CRM & Customer Analysis Director, Wildberries, confirmed his participation as a speaker in the International PLUS Forum ‘Online&Offline Retail 2014’.

At the Forum the speaker will deliver a report under the title: "Integarted customer experience management and CRM".

Maxim Mozgovoy has more than 10-year experience of working for leading Russian and international companies as a top manager on CRM strategy, technology and processes implementation. For example, in Sberbank Maxim was responsible for development of the CRM strategy both from operational and analytical sides, key policies and customer management processes, including customer information center based on CRM solution (strategies for cross/up-selling and service based on client’s behavior and segment). He successfully launched a retail CRM program (Siebel CRM implementation), including 5 projects: Sales, Tele-Marketing, Contact centers, Branches, Business Core Functionality.

Also, he was was responsible for general management and overseeing of following projects: Analytical Warehouse and Data Mining tools implementation (SAS, Teradata), Data Quality project , BI and Reporting system implementation. Was an active member of the Sberbank-2020 board, which was responsible for innovations development.

In MTS (MobileTelesystems), he was responsible for the Churn Management Strategy development for the MTS Group in CIS (Russia, Ukraine, Belorussia, Armenia, Uzbekistan, Turkmenistan). From 2006 to 2009, he proposed and monitored the actions plan on CRM activities for churn management and loyalty. He's managed long- and mid-term development of the CRM sector in MTS, and successfully has implemented the Siebel CRM solution for 3 main fields: Call-Center, Marketing, Corporate Clients Management.

The Forum Steering Committee invites FMCG and HoReCa market operators to share their success in implementation of the market-sought projects in the course of the conference, round tables and networking.

More detailed information about the Forum topics can be found at, the official website of the event where online-registration for Online & Offline Retail 2014 PLUS Forum is also open.

The Steering Committee informs that for employees of retail chains, online-stores, airlines, tourist agencies, fuel stations and government agencies registered before 15 March, 2014, the participation fee and delegate package are free.  
Source:  Retail&Loyalty


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