MasterPass Digital Wallet Launches in Canada
MasterCard Canada announced the launch of MasterPass, the future of digital payments, making Canadian consumers the first in North America to be able to register for MasterPass services. MasterPass is an innovation that delivers value to both consumers and merchants for its simplicity and security:
Enabling a seamless, secure and speedy check out regardless of where consumers may be and what screen they may be using – MasterPass securely stores credit card information and shipping information in a secure cloud hosted by trusted entity.
Added tools that provide consumers with real-time alerts, account balances, loyalty programs as well as Priceless offers and experiences.
As of launch, merchants including Porter Airlines, WagJag, Jaunt.ca and Grocery Gateway have enabled MasterPass checkout services on their eCommerce websites. MasterCard plans to expand the number of MasterPass enabled merchants in Canada to 800 merchants by the end of 2013 and 2,800 merchants by the end of 2014. When making purchases through these companies’ eCommerce websites, MasterPass digital services will allow Canadian consumers to securely and seamlessly complete their transaction in a few clicks, eliminating the burden of filling out card and shipping information repeatedly.
In Canada, eCommerce is growing at a much faster pace than retail sales. MasterCard Advisor’s SpendingPulse data shows total Canadian year-over-year eCommerce sales grew 26.6% over the past 6 months ending in February 2013, compared to just 2.9% growth in overall Canadian retail sales during the same time period.
“Canadians are early adopters when it comes to digital payments and embracing new technologies; that’s why Canada is the first market in North America where we’re launching MasterPass,” said Jason Davies, Vice President of eCommerce at MasterCard Canada. “With eCommerce growing by double digits, more and more Canadians want a secure, seamless and simple payment experience. MasterPass delivers this to consumers no matter if they are shopping on their laptops, tablets or mobile phones.”