MasterCard Presents Priceless Madrid
MasterCard has announced the arrival of Priceless Madrid, enabling the city residents of Madrid and visitors to the Spanish capital to enter and register and be part of this exciting new programme. Priceless Madrid will give privileged access to the best of Madrid in six different categories: Gastronomy, In the City (culture and the arts), Entertainment, Shopping, Sports and Travel. Madrid now joins 23 great capitals around the world as part of the Priceless Cities programme, which was launched in 2011 by MasterCard to offer cardholders a special and unique way to enjoy and celebrate their cities.
The website http://www.priceless.com/madrid offers MasterCard cardholders access to a huge number of unique privileges in the city of Madrid, including private and exclusive visits to museums or nights at the opera; shopping days with the advice of a personal shopper and the help of a babysitter; unique gastronomic moments with celebrated chefs including Darío Barrio in his restaurant dASSA bASSA; tickets to the best sporting events and unique experiences with your sporting idols, or giving your child the opportunity to be a player escort in the UEFA Champions League; and tickets to concerts with VIP access and the chance to meet your favourite artists.
Through Priceless Madrid, MasterCard gives you the chance to re-discover and enjoy the city in a unique way with prominent partners, locations and institutions specially selected for the occasion. Among them are: Thyssen Bornemisza Museum, Teatro Real opera house, Darío Barrio’s dASSA bASSA restaurant, Microteatro por Dinero theatre or the Mutua Madrid Tennis Open.
“Two of Madrid’s most endearing features are its lively social scene and the wide range of leisure activities. That is why it is the ideal place to live the best Priceless Experiences,” explains Jorge Moreno, MasterCard Marketing Manager for Spain and Portugal. “From now on any MasterCard cardholder can discover and experience the city of Madrid in a new and different way thanks to some of its personalities, events, venues and institutions.”
Pilar Aurrecoechea, General Manager of MasterCard for Spain and Portugal, said “, MasterCard aims to really understand its audiences and create products and solutions that are adapted to their needs. With the launch of Priceless Madrid, we also want to provide them with unique experiences through which they can enjoy the very best this great city has to offer, thanks to MasterCard. With Priceless Madrid we are turning the experiences that are priceless into a reality for our cardholders.”
Priceless Madrid is the twenty-third city to have joined the global MasterCard Priceless Cities programme. Since the start of the programme in New York in November 2011, MasterCard has added New York, London, Chicago, Miami, Los Angeles, Buenos Aires, Bogota, Singapore, Rio de Janeiro, Mexico City, Paris, Moscow, Istanbul, Honolulu, Lima, Santiago, Santo Domingo, Puerto Rico, Beijing, Sydney, Stockholm and from today Madrid. The aim is to offer MasterCard cardholders a special and unique way of enjoying their cities.
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