Mango to Launch Kids Clothing Brand in Mid-July
31.05.2013 1234 views
MANGO, Spain’s most international fashion brand, is to enter the children’s universe by launching its new MANGO Kids clothing brand, to go on sale from 18 July at the MANGO online store.
The new line of children's clothing, aimed at children aged 3 to 12, will include both basic garments and more on-trend garments, and will also adapt some of the best-sellers from the women's collection for girls: the so-called “mini-me”. The collection will also include accessories, footwear and underwear.
For this new project, MANGO Kids already has its own team of designers responsible for the different product lines (flat weave, knitwear, T-shirts, jeans and accessories), and is also creating a management and purchasing structure for this new product.
MANGO Kids will go on sale in early August in 70 m2 to 150 m2 retail spaces within a selection of approximately 150 existing MANGO stores in 31 countries including Spain, Turkey, France, Russia, Germany, Italy and Portugal, as well as selected standalone high-street stores in cities such as Barcelona, Valencia, San Sebastian, Cordoba, Montpellier and Frankfurt, among others. In addition to the new MANGO Kids and MANGO Sport&Intimates brands, the chain currently has a woman’s line (MANGO), a men’s line (H.E. by MANGO) and a line of accessories (MANGO TOUCH).
In addition, it is planning to launch another two lines in 2014: one whose concept is based on fashion for larger sizes and another aimed at a younger public, aged between 14 and 20.
The brand, which now has over 2,600 stores in 109 countries, closed the 2012 financial year with a turnover of 1.691 billion euros for the MANGO MNG Holding S.L.U. Consolidated Group and subsidiary companies, a figure that corresponds to R.R.P. sales excluding VAT for company-owned stores, plus wholesale sales to franchises.
This turnover figure represents an increase of 20% over 2011. Given the major international presence of the brand, 84% of turnover corresponds to foreign markets, and the remaining 16% to the domestic market.