Macy's focuses on omnichannel strategy
11.09.2015 446 views
Macy`s, a US retailer, is planning to shutdown 35 to 40 underperforming stores, representing approximately 1% of the total Macy`s sales, in early 2016, thus focusing more on the omnichannel approach.
Macy’s is a digital platforms in US whose digital offering like apps and mobile-enhanced websites are integrated into the store chain to provide an omnichannel shopping experience for customers wherever, whenever and however they prefer to shop, Terry J. Lundgren, Macy’s, Chairman and CEO, explained, evigo.com reports.
Macy’s stores resemble more shopping, relaxing and entertaining places, and can fulfill merchandise orders direct to consumers’ homes, as well as serve as convenient locations for customer pick up of merchandise bought online, Lundgren stated, the source cites.
The locations of the 35 to 40 stores to be closed in early 2016 will be announced at a later date, once the company completes a careful analysis, now under way, and makes final decisions. Together, the stores’ annual sales volume, net of sales expected to be retained in nearby stores and online, is expected to be roughly USD 300 million.
Macy’s operates 770 stores. Since 2010, 52 Macy’s stores have been closed and 12 new Macy’s stores have been opened. In addition, six new Macy’s Backstage offprice locations are opening in September, 2015.
Source: The Paypers
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