Katarina Hansson, Teradata, to speak at the PLUS-Forum “Online & Offline Retail 2016”.
Katarina Hansson, Head of Retail Industry unit of Teradata International, has confirmed her participation as Speaker at the 3rd International PLUS-Forum “Online & Offline Retail 2016” to be held at Sokolniki Exhibition&Convention Centre in Moscow on 4-5 April. The event is hosted by The Retail&Loyalty Journal.
As Head of Retail Industry unit, Katarina Hansson provides the strategic link between the Teradata product portfolio and the retail customers’ business challenges and requirements. She is a frequent conference speaker on retail innovation and retail business development topics, and her advice on how to improve business through analytics is appreciated by leading retailers in Europe and Asia.
Before Katarina Hansson joined Teradata in November 2012, she had worked in merchandising, store operations and accounting at H&M and held different sales and marketing management positions at Ikea. At Ikea Denmark, she executed a long-term strategy to improve the company’s market position. After 3 years, the market perception was changed and Ikea had increased its market share significantly. When she was Deputy Sales Manager at Ikea Sweden, she changed the way Ikea Sweden worked with store relevance, range optimization, strategic pricing and competitor analytics. As the Ikea Family Manager, she introduced a customer-centric, analytics-based way to communicate with loyal customers, which increased store traffic, average sales slip and customer satisfaction alike. In her role as Marketing Manager of Ikea Home Shopping Nordics, she established an e-commerce platform and omni-channel marketing activities to improve the customer interaction.
At the Forum Katarina will report on Internet of Things and innovative retail payment solutions.
Teradata, a global leader provider of Big Data analytics and services, helps companies make the most of the accumulated data and gain a sustainable competitive advantage through analytics. Among the 2,500 customer companies worldwide, the Teradata key customers in Russia include Magnit retail chain, Sberbank, Federal Tax Service, MegaFon and MTS mobile network operators, Bank VTB24, Federal Treasury and others.
The 3rd PLUS-Forum “Online & Offline Retail 2016” will discuss key trends in the transformation of concepts and formats in the retail trade, development of loyalty programmes and consumer communication technology, new global realia and challenges of time for Russian retail, multi- and omni-channel sales, expansion of marketplaces in online retail, Big Data and modern BI-solutions use cases, effective solutions for logistics, cash collection and self-checkout facilities, prospects for NFC- and other payment technologies used for sales, and many other issues.
April PLUS-Forum will bring together leading Russian and international experts in the field of online and offline retail; owners, top managers and specialists of retail chains, food, non-food, DIY, fashion, HoReCa markets, online stores and banks from the Russian Federation and other FSU countries, representatives of airline and insurance companies, vertically integrated oil companies, tour operators, vendors of hardware and software solutions, and others.
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