IT at its best
Cologne/Düsseldorf, 24 February 2016. At an evening gala as part of EuroCIS, EHI honoured the winners of the retail technology awards europe (reta) for the 9th time at the Rheinterrasse in Düsseldorf. Three equally-ranked award winners were chosen in the categories Best Customer Experience, Best In-Store Solution, Best Enterprise Solution and Best Omnichannel Solution.
Category: Best Customer Experience
These awards are presented to retailers who have implemented future-oriented methods and technology to increase customer loyalty and customer satisfaction. The winners are:
Carrefour’s mobile application allows shoppers to browse, select and store promotions from the catalogue, locate them within a store or view specific promotions on a regional map.
Vapiano's newly launched guest App reduces the waiting time during the ordering and payment process by a large amount.
‘Your Zalando’ is a personalized fashion news feed presents personalized product recommendations as well as curated street styles and user generated fashion content from Instagram.
Category: Best In-Store Solution
These awards are presented to retailers who, through technology, have achieved a demonstrable operational added value at the POS. The winners are:
Coop reorganized the shopping and checkout options for the customer. In the entrance area, mobile scanners are offered for the self-scanning process during the shopping trip.
McDonald's Poland: Since deploying the kiosks, guests have been able to use the new self-service points to order food quickly without having to queue in line, as well as pay cashless for their orders before reaching the counter.
Metro Cash and Carry introduced a new POS terminal that reduces search time as well as the number of lost sales through the Findbox solution.
Category: Best Enterprise Solution
In this category the awards are presented to retail companies which, through the development and implementation of innovative systems and technologies, have increased their efficiency, either in-house or in their relationships with other businesses. The winners are:
Aydinli Clothing: The system “Store Dashboard” provides a simple and intuitive graphical interface through which managers can remotely observe personal performance and human resource data.
Hunkemöller: A new employee app, which has been launched in seven countries at once, offers a simple information resource for daily business.
Lidl's challenge was to consolidate a functionally oriented system landscape with more than 90 different modules into one central, process-oriented solution.
Category: Best Multichannel Solution
Consumers nowadays drive retailers to enhance the shopping experience and offer omni-channel solutions. These awards are presented to retail companies which have updated their IT infrastructure and combined the online and offline world. The winners are:
The Douglas Beauty Tab is a mobile device that offers customers a new shopping experience that exceeds expectations while the solution optimizes internal processes simultaneously.
Elkjop has selected "MDM - Product 360" as their new Product Information Management system to streamline their handling of product information.
Unicoop started to deploy an omnichannel strategy many years ago by implementing different vertical solutions like self-scanning etc.
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