Galina Yashchuk to speak at the PLUS-Forum “Online & Offline Retail 2016”
Galina Yashchuk, Marketing Director, Azbuka Vkusa, Russia’s premier food retailer, has confirmed her participation as Speaker at the 3rd International PLUS-Forum "Online & Offline Retail 2016” to be held at Sokolniki Congress&Exhibition Centre in Moscow on April 4-5. The event is organized by The Retail&Loyalty Journal.
Galina Yashchuk graduated from Lenin Moscow State Pedagogical University. She also has an MBA degree in Marketing.
Galina Yashchuk has been in the Russian food retail for as long as some 20 years. Since 2004 she has been responsible for the marketing policy of the Azbuka Vkusa (ABC of Taste), a foodstuff retail chain, including the issues of strategic positioning of the supermarkets and implementation of a single price, assortment and merchandising approach. Prior to joining Azbuka Vkusa she worked at Perekrestok hypermarket chain and later – at X5 Retail Group, where she was responsible for the marketing strategy. A multiple winner in the TOP-1000 Russian Managers rating, the Marketing Director category.
The speaker will deliver a report: “Loyalty Programme 3.0. Is it possible to force the client to love a loyalty programme?”
The 3rd PLUS-Forum “Online & Offline Retail 2016” will discuss key trends in the transformation of concepts and formats in the retail trade, development of loyalty programmes and consumer communication technology, new global realia and challenges of time for Russian retail, multi- and omni-channel sales, expansion of marketplaces in online retail, Big Data and modern BI-solutions use cases, effective solutions for logistics, cash collection and self-checkout facilities, prospects for NFC- and other payment technologies used for sales, and many other issues.
April PLUS-Forum will bring together leading Russian and international experts in online and offline retail; owners, top managers and specialists of retail chains, food, non-food, DIY, fashion, HoReCa markets, online stores and banks from the Russian Federation and other FSU countries, representatives of airlines and insurance companies, tour operators, vendors of hardware and software solutions, and others.
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