Filene’s Basement comes back online
28.09.2015 596 views
A familiar name in retail is making a comeback, this time without the stampeding brides-to-be that helped make it famous in its original iteration.
Filene’s Basement relaunched as an online-only apparel and accessories retailer today nearly four years after going out of business. This time around, the retailer has a new owner in real estate investment management firm Trinity Place Holdings Inc.
The newly relaunched FilenesBasement.com offers free shipping on all orders and carries more than a million items online, according to the company. In building out the website, Trinity Place placed an emphasis on personalization, offering visitors to the Filene’s site a style survey as a means of getting to know their preferences. There’s also a “My Style Feed,” where shoppers can set filters so they see products based on gender, price and other preferences.
“We’ve taken our time to carefully research the online retail space, and communicate with our former faithful customers and soon to be new shoppers about their desired experience with our brand,” Trinity Place president and CEO Matt Messinger says. “We believe the result will be the natural online evolution of that classic, one-of-a-kind Filene’s Basement shopping experience.”
As with its predecessor e-commerce site, the newly relaunched Filene’s Basement does offer a broad selection of wedding apparel and accessories for both men and women. Instead of having to elbow each other out of the way in a retail store, brides can narrow their search for the perfect wedding dress online by style, brand, price, and size.
Filene’s is among several former brick-and-mortar retailers to resurrect themselves as online-only companies. Consumer electronics chain Circuit City was acquired in 2012 by Systemax Inc., No. 32 in the Internet Retailer 2015 Top 500 Guide, and folded into its TigerDirect operations. Home furnishings retailer Linens ‘N Things, which filed for bankruptcy in 2008, relaunched as an online-only venture at LNT.com in spring 2009 after being bought by Galaxy Brand Holdings.
Source: Internet Retailer