Facebook generates $3.35 billion in Q3 mobile ad revenue
06.11.2015 320 views
Marketers spent $4.299 billion on Facebook ads during the third quarter and about 78% of that spending - roughly $3.353 billion - was spent targeting the social network’s mobile users.
There’s a good reason for retailers and other advertisers spending so much on Facebook’s mobile ads: Facebook has nearly 1.39 billion mobile monthly active users and 894 million mobile daily users.
Moreover, Facebook-owned WhatsApp has 900 million monthly active users and Messenger has more than 700 million monthly active users. For the sake of comparison, Twitter has 320 million total monthly users (and 256 mobile monthly active users). And Facebook and Instagram, which has 400 million monthly active users, account for one out of every five minutes U.S. consumers spend on mobile devices.
As Facebook’s user base grows—it says its monthly active use base grew 14.4% over last year—it is also finding ways to drive more advertising revenue from each user. The average revenue per user worldwide grew nearly 28% during the quarter, compared to the third quarter of 2014. And in the United States and Canada, average advertising revenue per user grew nearly 49%.
“We're really pleased with marketer adoption of our ad products around the world," said Sheryl Sandberg, Facebook's chief operating officer, during a conference call with analysts. "Our results show that we continue to make progress on our three priorities: Capitalizing on the shift to mobile, growing the number of marketers using our ad products and making our ads more relevant and effective."
Source: Internet Retailer