Enter went online
17.11.2015 251 views
Enter online retailer announced cessation of operation of all retail outlets
Enter, an online retailer, declared closing up of its retail network, media reported, citing Michael Rubin, CEO of the company. Thirty remaining shops were closed on November 12. The company’s online-store, as well as third-party order pick-up locations and 5 Tchibo brand stores, which the company opened in conjunction with retailer Tchibo, will continue working.
The company plans to develop a home delivery service, as well as a shop-in-shop project, which is to be implemented together with Euroset. According to Michael Rubin, offline stores did not generate revenue, so investments in the online store are more profitable for the retailer.
According to Enter, accounts payable to suppliers have amounted to 1.2 billion rubles, up to 6 months overdue. The retail outlets were closed gradually: while there were 128 of them in 2014, only 100 remained by mid-2015. The stores were conceived as showrooms, where the buyer could choose a product, initiate an order through electronic terminals and receive the ordered goods at the same place.
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