Draft Agreement Between L'Oreal and Shiseido for the Acquisition of Decleor and Carita - Information portal

Draft Agreement Between L'Oreal and Shiseido for the Acquisition of Decleor and Carita

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21.10.2013 Количество просмотров 917 views
LOrealL’Oréal has extended an offer to the Japanese group Shiseido for the acquisition of Decléor and Carita. Based on this offer, Shiseido has granted L’Oréal exclusive negotiation rights.

Decléor / Carita achieved a turnover of approximately 100 million euros in 2012 which ranks the group as number two on the worldwide professional skin care market in beauty institutes, spas and hair salons. Professional skin care treatments and those given by hairdressers both share the importance of professional services and advice provided by technically-trained experts.

The brands are inspirational and complementary. Founded in 1974, Decléor is the world’s leading brand in aromatherapy. Created in 1945 by Maria & Rosy Carita, known as hairdressers for stars, Carita incarnates the art of prestigious French pampering. Under Shiseidos’ leadership, the brands strengthened their equity, developed their global footprint and grew to the number 2 position in the global Professional Spa and Beauty Institute market.

An Verhulst-Santos, President Professional Products Division L’Oréal, said, “This project is a wonderful opportunity for our Division to become a major player in this strategic professional beauty market, complementary to hair salons. Decléor and Carita are two beautiful, prominent beauty institute brands, particularly well-established in Western Europe. Their growth perspectives, especially internationally, are very promising.”

An agreement could be signed in the coming weeks following consultation of L’Oréal and Shiseido employee representatives. The acquisition will be submitted to the approval of the relevant regulatory authorities.
Source:  L'Oreal


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