Douwe Egberts Unveils Vending Machine that Rewards Yawns with Free Coffee - Information portal

Douwe Egberts Unveils Vending Machine that Rewards Yawns with Free Coffee

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22.07.2013 Количество просмотров 517 views
Douwe EgbertsDouwe Egberts recently surprised weary airport-goers in South Africa with an ingenious piece of technology that dispensed a free cup of coffee at the exact moment they yawned.

Using clever facial recognition software and plenty of instant coffee, the company successfully rewarded 210 yawns at O.R. Tambo International Airport in Johannesburg as part of their Bye Bye Red Eye campaign.

Unsuspecting travellers approached a seemingly standard coffee vending machine. But confusion soon turned to elation when they yawn, and some individuals can even be seen looking around for someone to pay.

Douwe Egberts – one of the world’s best-loved coffee brands – claims that research has shown people are more likely to switch to their coffee once they’ve tried it. But they’ll surely win people over if they keep delivering campaigns like this.
Source:  PR Examples


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