Demandware launches 'Buy It' button for Pinterest - Information portal

Demandware launches 'Buy It' button for Pinterest

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31.07.2015 Количество просмотров 259 views
Demandware launches 'Buy It' button for PinterestDemandware, an ecommerce solutions provider, has released a Pinterest `Buy it` button that allows users to purchase items directly from the pints.

The new button "will be more broadly available later this year," according to their update, reports. The continual rise in popularity of mobile ecommerce has placed Pinterest in a favorable position in the market. The website's Buyable Pins feature allows customers to purchase one item at a time.

Pinterest's Buyable Pins feature uses online payment systems like Apple Pay, Braintree and Stripe. "Pinterest is aimed at helping customers find products of their interests, Pinterest Chief Executive Officer Ben Silbermann told an audience at the company's headquarters, according to the Financial Times, cited by the source.

Silbermann also revealed that the ability to purchase goods on the website was ranked as the number one request from users around the world. Pinterest was founded in 2010.


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