DCA (Data-Centric Alliance) to present their solutions at the 3rd International PLUS-Forum “Online & Offline Retail 2016”
DCA has confirmed its participation as a Partner of the 3rd International PLUS-Forum "Online & Offline Retail 2016", on 4 - 5 April at Sokolniki C&E Centre in Moscow, organized by the Retail & Loyalty Journal.
DCA is to Double its Income from Asian Markets
Moscow, 8 February 2016. DCA (Data-Centric Alliance), leading independent DataTech company of Eastern Europe, announces its development strategy for 2016. The goal is to double revenue from sales of programmatic products and products based on the DCA technology platform. Russia, the Asia-Pacific region and China will become the main markets. As part of this international development, new offices will open in Hong Kong (focussed on the Asia-Pacific region) and Shanghai (for operations in China).
“Big Data market and the markets for audience buying, digital marketing and programmatic advertising associated with it anticipate stable and steady growth worldwide. In 2015, we saw strong interest in our technologies from major Asian companies and stable demand in Russia. In 2016, we have decided to mainly focus on economic growth, streamlining our business processes and increasing our offering in the marketplace. To do so, our senior management team is reorganising. Michael Berlizev will manage business expansion, providing the experience and knowledge necessary to operate in the Asian market, a project that he has been in charge of in DCA since September 2015,” Konstantin Kruglov, founder of DCA (Data-Centric Alliance), noted.
One of the main products — the programmatic platform Exebid.DCA — will be the driver of revenue growth in both Russian and international markets. In 2016, a number of upgrades and an extension of the functionality and capabilities are coming to the platform. The main innovations will be mobile programmatic advertising, stock for native placements, as well as a video inventory online, on mobile and smart TV.
“Our strategic goal is to become more stable and continue to invest in technology development for Big Data. A three-fold increase in revenue in 2015 year has proven that DCA's technology is in demand in a wide range of industries: advertising, finance, telecommunications, retail, and many others are experiencing a peak in interest in working with data. And it is critical for us to strengthen our product offering, both in the Russian market, which is traditional for us, and even more in the dynamic markets of South-East Asia and China,” Michael Berlizev, the new Managing Director of Data-Centric, states.
Russian operations will be headed by Denis Grishin, formerly in charge of the development of the programmatic platform Exebid.DCA.
Denis joined the team early in 2015 to build and develop the monetisation of Exebid.DCA and establish the interoperability of that platform with leading advertising agencies and direct clients. Denis’ goal as Operations Director of the Russia Business Unit will be to strengthen the position of the company in the market for programmable advertising procurement (programmatic advertising) as well as the promotion of technological platforms to work with big data in several vertical markets: telecommunications, retail, banking and finance.
“In 2016 we plan to expand our expertise in handling Big Data to address various business needs — from HR to financial technology. The search for insights in business data, predictive analytics, and the development of platforms to work with these and enriched data will be our priority and a key goal,” Dennis Grishin, the new COO of DCA responsible for development of Russia business unit, says of his plans.
About the company
DCA is a leading Russian software company specialising on big data and high-load systems. Possessing one of the most extensive arrays of anonymous data about internet users, DCA develops and implements a range of software products that solve various tasks for modern business.
Part of the company’s development lies in the field of digital marketing — from programmatic procurement of online advertising to technologies for integration with databases for client companies.
The main role of DCA is the development and popularisation of the idea of big data, an idea, which can change the way people think about business efficiency and quality of life.
DCA. Data that do
April PLUS-Forum will bring together leading Russian and international experts in the field of online and offline retail; owners, top managers and specialists of retail chains, food, non-food, DIY, fashion, HoReCa markets, online stores and banks from the Russian Federation and other FSU countries, representatives of airline and insurance companies, vertically integrated oil companies, tour operators, vendors of hardware and software solutions, and others.
The Forum will focus on a number of issues relevant for the Russian retail sector, including:
- Key trends in the transformation of retail concepts and formats
- Cross-border e-commerce and measures of its regulation by the state
- Development of loyalty programmes and consumer communication technologies, multi- and omni-channel sales
- Expansion of Chinese marketplaces in the online retail
- Big Data and modern BI-solutions use cases
- Effective innovations in logistics, cash collection, and self-checkout facilities
- Prospects for mobile payments and other payment technologies in retail
- and many more issues.
The PLUS-Forum Steering Committee invites industry representatives to take part in our event as to attend the conference, exhibition and round tables, as well as enjoy networking opportunities to establish new business contacts.
During the exhibition vendors will present their products and solutions and inform about their successful projects and plans for the near future.
For more details please visit PLUS-forum.com, the official website of the event.
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