Consumers bet big on marketplaces over retail websites: report - Information portal

Consumers bet big on marketplaces over retail websites: report

(no votes)

06.08.2015 Количество просмотров 343 views
digital_shopper.jpgSixty-four percent of consumers begin their shopping journey on online marketplaces compared to 48% on merchant websites, 40% on search and 25% on social media. 

These are the findings of the research study titled Innovation and the Digital Shopper, released by and The study takes a closer look at how consumers shop and buy online and what factors have the greatest impact on whether they complete a transaction. 

According to the research, trust ranks as #1 factor in a consumer`s buying decision: “The number one determining factor on whether a consumer chose to make a purchase online was trust, not selection or price, but trust. Trust is paramount to digital shoppers and it’s evident at every stage of the shopping journey”, Patrick Gauthier, VP of Amazon Payments said.
Source:  The Paypers


  from 7.06.2017 to 8.06.2017 8th International PLUS Forum “Cards, Payments and Mobile 2017”  
  from 12.06.2017 to 14.06.2017 Global E-commerce Summit 2017  
  All Events - only
the main news on the Market!