Consumers and Credit 2012: Come Back, Young Cardholders
While consumer credit card use is holding steady, a full recovery to historical credit card spending levels appears to be thwarted by young adults, aged 18 to 35. This demographic is less likely than older adults to have credit cards (59% of young adults surveyed, compared to 70% of seniors surveyed) and three times more likely than seniors to reduce their credit card use in favor of debit cards (36% of young adults, compared to 12% of seniors).
Consumers and Credit 2012: Come Back, Young Cardholders, the latest report from Mercator Advisory Group, examines market dynamics for this group including channels used for applications, consumer and merchant rules for card usage, reaction to surcharging or other merchant rules and foreign acceptance of credit cards outside the United States. This year, consumers appear to be using their credit cards for online purchases (47%), richer rewards (36%), and as many purchases as possible (30%).
The report is the fourth of eight consumer survey reports whose are based Mercator's CustomerMonitor Survey Series. The foundation of the series is data obtained during a national sample of 1,003 online consumer survey responses completed between June 8 and June 19, 2012.
"The anticredit card sentiment appears to be waning," stated Karen Augustine, manager of CustomerMonitor Survey Series at Mercator Advisory Group and the author of the report. "But, issuers need to address the needs of the young adults in order to stimulate greater credit card volume."
Source: Mercator Advisory Group