Christmas weekend sends broadband and mobile traffic higher
30.12.2015 290 views
More consumers shopped on desktops over Christmas weekend.
That’s according to data from the Verizon Retail Index, which tracks broadband and mobile holiday traffic. Verizon’s data shows that e-commerce on desktops generated a 26% jump above average daily levels of broadband traffic volume on Christmas Day, a 25% increase on Saturday and 30% on Sunday,
Dec. 25-27 recorded the highest three days of broadband traffic of the 2015 holiday season, repeating a similar pattern from this time last year. “It’s Black Friday weekend all over again, only better,” Verizon says.
“Echoing a trend from last season, e-commerce activity was hopping on Christmas and the days immediately following, as consumers began redeeming gift cards and taking advantage of post-holiday promotional offers,” says Michele Dupré, group vice president of retail, hospitality and distribution for Verizon Enterprise Solutions. “Retailers need to stay the course with their engagement strategies and continue to reach consumers with attractive promotions to give them a reason to buy as they make their returns and exchanges.”
Call it a gift to family members or a preoccupation with new goodies, but consumers apparently put their mobile devices aside on Christmas Day, a Friday.
Mobile traffic attributed to mobile commerce dipped 2% below average daily levels on Dec. 25, but it was short-lived. By Dec. 26 mobile traffic was rising again, posting 4% higher than usual on Saturday followed by a 5% increase Sunday, according to Verizon. Year over year, the pattern was similar, although mobile traffic was slightly higher during the 2014 season, Verizon says.
Source: Internet Retailer
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