Burger King Joins Hands with Everstone for India Foray - Information portal

Burger King Joins Hands with Everstone for India Foray

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20.11.2013 Количество просмотров 1557 views
Burger KingFast-food chain Burger King has entered India through a joint venture with the Everstone Group, a private equity and real estate firm.

Under the deal, announced on Tuesday, Everstone has entered into a long-term master franchise and development agreement with Burger King Worldwide that includes subfranchise rights for all of India.

Everstone will work with BK AsiaPac to set up a supply chain and execute a rollout plan to establish Burger King's outlets across the country.

"India is a market with huge potential for us and we have the chance to offer the unique Burger King brand proposition to its consumers with our own local twist to the menu," said Elias Diaz Sese, president, BK Asia-Pac. "I am very excited about this venture."
Source:  The Economic Times


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