British Airways to Trial Electronic Bag Tag - Information portal

British Airways to Trial Electronic Bag Tag

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28.06.2013 Количество просмотров 423 views
electronic bag tagBritish Airways is to trial an innovative electronic bag tag, which could remove the need for a new paper tag each time a traveller flies. Once checked-in customers simply hold their smartphone over the electronic tag, which automatically updates with a unique barcode containing their flight details and an easy-to-see view of their bag’s destination. The development enhances the passenger experience as passengers save time by having their electronic tag quickly scanned at the bag drop, going straight through security to relax before catching their flight.

Frank van der Post, British Airways’ Managing Director, Brands and Customer Experience, commented: “This is a fantastically simple, yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone – every time they fly.”

Designworks has provided insights, design and engineering expertise to deliver fully functioning bag tags for the live trial to evaluate the effectiveness of the concept. Lewis Freeman, Designworks lead designer for the project, said: “This step into digital tagging of luggage is a huge leap forward enabling your luggage to become a connected object, providing a seamless experience for frequent travellers with British Airways.”
Source:  Future Travel Experience


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