BNP Paribas to test contactless payment displays
24.11.2015 268 views
Ingenico has signed up BNP Paribas to run consumer tests of a new generation of advertising display screens incorporating contactless payment capabilities.
The French group has partnered with digital signage outfit Think&Go to roll out the screens - which enable consumers to make donations or engage in impulse purchases - in public spaces such as shopping centres and transit hubs.
The screens generate transactions within a split-second, enabling the consumer to make a booking, a purchase or retrieve a coupon, using their mobile phone or bank card, without needing to download an application.
Michel Léger, EVP innovation at Ingenico, says: "This pilot solution is paving the way for new sales opportunities and new consumer journeys such as booking a product on screen and paying the balance when collecting it from a shop."
BNP Paribas has chosen its '2Opéra', agency in Paris as consumer test site, enabling customers to make a donation to their preferred charity simply by placing their contactless payment card or their NFC smartphone on the screen.
"This initiative is part of the innovation strategy of BNP Paribas," says Ariel Steinmann, head of marketing online banking BNP Paribas and Hello Bank!. "Our vocation as a banker is to introduce our customers and prospects to state-of-the-art banking innovations while ensuring the security of their transaction.”
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