Bigcommerce launches automated social ad tool on ecommerce platform - Information portal

Bigcommerce launches automated social ad tool on ecommerce platform

(no votes)

12.08.2015 Количество просмотров 254 views
Bigcommerce.jpgBigcommerce has launched a Product Ads tool for nearly automatic creation of social media ad campaigns from product catalogs. The company says this tool, built in partnership with ad platform Boostable and released first to US-based retailers, is an integrated ad tool on a hosted ecommerce platform. 

The ads can be created by importing images and descriptions from the retailer’s online product catalog, checking a preview, editing the title and description, and then setting monthly ad spend. The tool automates audience targeting, bidding, and optimization, and multiple campaigns can be conducted via the dashboard. 

A 2015 study by the National Retail Federation found that Facebook was the top customer acquisition channel for a quarter of retailers. Twitter contends that 60% of consumers say they’ve made a purchase from a small- to mid-sized business (SMB) because of information on that social network. 

The Bigcommerce survey of SMBs found that 63% have used social media ads to drive traffic. It also said about three-quarters of the merchants manage their online ads by themselves.
Source:  The Paypers


Events

     
  from 5.03.2017 to 9.03.2017 EuroShop  
  from 18.04.2017 to 19.04.2017 4th International PLUS-Forum “Online & Offline Retail» 2017  
  from 7.06.2017 to 8.06.2017 8th International PLUS Forum “Cards, Payments and Mobile 2017”  
 
  All Events
 

Retail-loyalty.org - only
the main news on the Market!

Subscribe!