Anna Pashkevich, CEO, Center for loyalty programmes (Thank you from Sberbank) to speak at PLUS-Forum “Online & Offline Retail 2016”
Anna Pashkevich, CEO of the Center for Loyalty Programmes (Thank you from Sberbank) has confirmed her participation as speaker at the 3rd International PLUS-Forum “Online & Offline Retail 2016” to be held at Sokolniki Congress&Exhibition Centre in Moscow on April 4-5. The event is organized by The Retail&Loyalty Journal.
Anna Pashkevich has over 9 years’ experience in the loyalty programs design and development. In 2007, Anna was the director of a major developer of IT-solutions for bonus and other loyalty programmes designed for the financial market. In 2011, Anna joined Sberbank to start working on the strategy development and launch of “Thank you from Sberbank”, the largest banking loyalty programme. A year later, Anna became the head of the Loyalty Programs Center JSC," and brought the “Thank you from Sberbank” programme to the level of the most extensive banking loyalty programme in Russia.
In 2014, Anna was a winner of the Loyalty Marketing Person of the Year award at the “Loyalty Awards Russia 2014”.
The speaker will present a report: “How to cash in on someone else’s loyalty programme.”
The main theses of the report:
Loyalty Program is:
• A practical tool to solve business problems;
• A unique channel of consumer communication;
• The ability to optimize a marketing budget to make it more efficient;
• The ability to predict consumer behavior.
The 3rd PLUS-Forum “Online & Offline Retail 2016” will discuss key trends in the transformation of concepts and formats in the retail trade, development of loyalty programmes and consumer communication technology, new global realia and challenges of time for Russian retail, multi- and omni-channel sales, expansion of marketplaces in online retail, Big Data and modern BI-solutions use cases, effective solutions for logistics, cash collection and self-checkout facilities, prospects for NFC- and other payment technologies used for sales, and many other issues.
April PLUS-Forum will bring together leading Russian and international experts in the field of online and offline retail; owners, top managers and specialists of retail chains, food, non-food, DIY, fashion, HoReCa markets, online stores and banks from the Russian Federation and other FSU countries, representatives of airline and insurance companies, vertically integrated oil companies, tour operators, vendors of hardware and software solutions, and others.
The official PLUS-Forum hashtag #OOR2016.
Hurry up with your online registration – the number of vacant seats is limited!
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