Amazon gets together with Oprah, opens its first store and adds Amazon-only luxury fashions
09.11.2015 130 views
Amazon.com Inc. is playing for keeps, adding an array of shopping options to appeal to holiday shoppers.
Oprah’s Favorite Things—buy them on Amazon: Oprah Winfrey’s annual “favorite things” list is a go-to guide for many gift givers. This year, instead of debuting the list in O Magazine, as the media mogul has done since she ended her TV talk show in 2011, this year’s list debuted this week on the home page of Amazon.com. (The December issue of O, which features Winfrey’s favorite things on its cover, won’t hit newsstands until next week.)
An Oprah’s Favorite Things page on Amazon includes the 87-item list and seven videos starring Winfrey as she selects the products and explains what she likes about them. Clicking on items launches quick-view pages that include a comment from Winfrey.
One of her favorites? Amazon Echo. Her review: “If you thought the Scarlett Johansson-voiced operating system in the movie “Her” was science fiction, meet Alexa, the voice of a device that answers questions, plays music, reads your Audible book aloud and more. OWN’s Erik Logan turned me on to it, and I love it.”
Source: Internet Retailer
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