Alasdair Lennox, FITCH, to speak at the PLUS-Forum “Online & Offline Retail 2016”
Executive Creative Director of FITCH EMEA Alasdair Lennox has confirmed his participation as Speaker at the 3rd International PLUS-Forum “Online & Offline Retail 2016”. The event organized by The Retail&Loyalty Journal will take place at Sokolniki Exhibition&Convention Centre in Moscow on 4-5 April.
As creative leader and specialist with a long professional background, Alasdair directs the creative output for FITCH’s studios in the countries of EMEA region. His ability to create modern, vivid, carefully thought-out design that solves complex commercial and strategic challenges for international clients has helped adidas, Vodafone, Hamleys, Diageo, UBS and Apple become the most successful global brands.
He developed solutions for Morrisons, Tesco, Apple, The Body Shop, Dixons, а Debenhams, HSBC и Nokia. Among his Russian clients are Centro, COOKHOUSE, Hamleys Lubyanka VTB, Vimpelcom, Sberbank, Sportmaster and Eldorado.
Over the last few years, Alasdair has led FITCH EMEA to win awards at Cannes Lions, LIAs, Eurobest, World Retail Awards Store Design of the Year, and Retail Week Interior Awards: Design Team of the Year.
At the Forum, Alasdair will report on “Retail Experience: diagnostics and proven solutions.”
FITCH is the world's leading retail and brand consultancy. They offer integrated solutions, combining physical, digital and human components of the brand to create unique customer experience (Experience Signatures). FITCH agency is part of WPP Group.
The 3rd PLUS-Forum “Online & Offline Retail 2016” will discuss key trends in the transformation of concepts and formats in the retail trade, development of loyalty programmes and consumer communication technology, new global realia and challenges of time for Russian retail, multi- and omni-channel sales, expansion of marketplaces in online retail, Big Data and modern BI-solutions use cases, effective solutions for logistics, cash collection and self-checkout facilities, prospects for NFC- and other payment technologies used for sales, and many other issues.
April PLUS-Forum will bring together leading Russian and international experts in the field of online and offline retail; owners, top managers and specialists of retail chains, food, non-food, DIY, fashion, HoReCa markets, online stores and banks from the Russian Federation and other FSU countries, representatives of airline and insurance companies, vertically integrated oil companies, tour operators, vendors of hardware and software solutions, and others.
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